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How to Tie Promotional Bags into Your Digital Marketing Plan
Digital marketing is cutting edge…any company in touch with today’s mediums knows to stay relevant, a comprehensive digital marketing plan is necessary. But just because the Internet is the new frontier in client retention, don’t assume traditional promotional items are a thing of the past. Tangible, hand-held promotional products serve an important branding purpose. If you’re interesting in linking your digital marketing efforts to your desire for traditional promotional products like custom bags, here are a … Read entire article »
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Who Needs Promotional Bags?
Custom promotional bags are a great investment for all types of businesses, from small to large. Whether you’re a mom-and-pop looking for exposure or you’ve just added 50 employees to the roster, promotional bags are a great way to spend your marketing dollars. Did you know that statistics show that for every dollar you spend on promotional bags, specifically, you … Read entire article »
6 Unusual Promotional Marketing Ideas
Promotional marketing can be just as stale as any other facet of business – just think of how many pens you have at your desk right now that promote some prescription medication you’ve never even heard of! There are dozens of ways to liven up your next promotional marketing campaign, however, and some of these ideas are far simpler and … Read entire article »
America’s Most Popular Trade Show Cities
Trade shows are a huge, multi-billion dollar industry in America and marketers are learning to see the value in continued trade show participation. Particularly for small and medium-sized businesses, trade shows can be a great way to gain exposure and get valuable feedback; many business owners say they only forgo trade shows because of the costs associated or simply because … Read entire article »
Promotional Bag Trends for 2013
We know a thing or two about promotional bags. With over 20 years in the business and self-taught from the beginning, The Bag Ladies have watched the bag industry industry change year after year, mostly for the better. Our longtime customers repeatedly ask us what trends we’re observing – who doesn’t want to stay cutting edge? Here we share with … Read entire article »
How to Allocate Your Marketing Dollars
Many of our clients come to us wondering how to divide their marketing budgets. Whether you’ve got an endless stream of cash to spend on high-production commercials or you’re working with a more modest annual sum it’s important to consider your particular situation when allocating your company’s marketing dollars. You don’t have to have a lot of money to market … Read entire article »
Starting a Business? Three Things Never to Skimp On.
Entrepreneurs are known for their plucky spirit and go-get-‘em attitude but when it’s time to get a fledgling business off the ground many face tough decisions when it comes to budgeting. We’ve worked with a lot of small and established businesses over the years and they keep telling us the same thing. Some line items are worth budgeting for and … Read entire article »
5 Promotional Items People ACTUALLY KEEP
It’s every business’ worst nightmare. Spend hundreds or even thousands of dollars on promotional items just to see the conference trash bin full of them after all is said and done. Preventing this is easy: create promotional items your customers actually want to keep! It goes without saying the most useful giveaways are always best, but sometimes it’s hard to … Read entire article »
4 Reasons Smart Businesses are Going Green in ‘13
You’ve heard it ad nauseum: Becoming more eco-friendly is good for Mother Earth! Recycle! Go paperless! The truth is, moving your business in a greener direction can be time consuming and expensive unless you’ve mapped out a plan. The Bag Ladies remind you of four reasons going greener in 2013 is a smart call for your business: 4. Being Eco-Friendly Can … Read entire article »
Why Cotton Tote Bags Are Worth the Cost
It’s that time of year again – 2013 trade shows are revving up and you’ve got a brand new marketing plan in place. You know you want to order some giveaways to help build brand recognition but you’re not sure just what to get. Here are just a few reasons cotton tote bags, though slightly more expensive than other bags, … Read entire article »
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