All companies recognise the need to advertise their store and products and it can be a very expensive thing to do. The ideal way to do this will be to find a way to get the most exposure for the least amount of money. In order to do it perfectly there will also be a good product provided so as customers will be happy to use the bag again rather than throw it away as soon as they get home.
Paper or plastic bags tote bags can be great and will often last for a while but a material tote bag is going to be used much more. It is versatile and easy to store in a purse meaning that it will be there when ever you need it. There could be the issue that they are not always totally made of recycled materials but there is a large percentage – up to 30% – that is recycled. This can be countered by the fact that it is going to last much longer than most paper or plastic bags, and will probably be used a lot more often and for a longer period of time.
A tote bag will not only be useful when you have someone in a store, but can be used at conferences and fund raising events. At conferences there will at least be paperwork and documents and as the day goes on a delegate could easily pick up a fair amount and will need something strong to carry them around. This may be a short term advertising opportunity as the conference may only last a few days and unless you are a national company the bags will be seen by people who never go near to your location, but for the few days that it lasts there will be advertising overload. If one or two bags are noticed on a normal day, imagine how many people will see your name if there are hundreds or even thousands around the town on the same day.
Another great thing about tote bags is the amount they can hold. As they have an insert in the bottom, there is a shelf that means more can go in and a greater weight will be supported. Long handles are used here meaning that it can be carried over the arm or over the shoulder. The polypropylene material that they many of them are made from means that they will be secure and not rip and fortunately is also water proof so can be used all year round.
Being able to choose the colours and logos that go onto the tote bags means that you can have your bag in corporate colours and this can be as bright or conservative as you want. The price will mean that you can cater for different genders and age groups as there will be some people who will be conscious of the bag they carry so giving a choice will encourage customers to use them again and again.